Ways to Drive Traffic to Old Blog Posts

Remember that blog post you spent so much time creating that got so many wonderful responses? If you are a continuous blogger the chances are those posts have perhaps been pushed aside and forgotten about overtime, almost like we are saying RIP to them all.

I think it's important to not only drive traffic to your fresh, newly content but back to those old posts that you really enjoyed publishing too. This is a cooperative way to increase page views, SEO and potentially new readers. I have recently been trying new methods to boost my recognition and traffic on old blog posts which believe it or not have somewhat made a difference.

Link Familiar Posts In New Content | If you are writing your monthly favourites link last months favourites (or even last years!), an ootd link an ootd with similar accessories, any tips on blogging link other tips similar...you see a pattern here? I have an example here at the bottom of this post I linked a couple of oldish posts relevant to the content. This method is my favourite and takes no time or effort whatsoever. Plus makes your blog look more professional and busy.

Up Your Social Media Skills | There is absolutely nothing wrong with copy and pasting an URL from an old post and tweeting about it. I have done this with my university advice posts and I will continue to do so. I know a lot of students are getting ready to start or go back into education therefore now is the perfect time for me to up my social media on my student advice posts to get a little bit of traffic as well as helping others. Best of both worlds ey?

Tweak Those Old Posts | Maybe at the time you thought it was quirky to have song lyrics as your blog post titles. A good way to get those posts noticed is to simplify them down to basics. If your post title reads 'digging the dancing queen' or something simply change it so something a lot safer and easy 'July favourites' or 'Primark ootd' etc. Make them straight to the point as the end of the day people won't search for a blog post with lyrics in. Also, you could go back to old posts and just change a few words and add keywords to up your trend and get them more noticed on Google. All of these will automatically update your BL accounts (if you have one) and be displayed at the top of your archive so readers will see them at first glance too.

Include A 'Popular Posts' Widget | I have had this from the word go and I must admit it 100% helps with traffic. I am forever seeing oldish posts getting popular views and even comments which is a bonus really. I used to think this was simply robotic, spams just constantly stalking my posts but that wasn't always the case. I still get comments not only on those posts but readers will directly tweet me about a post I've previously published which is such a lovely feeling.

I hope these simple steps helped you with your blog traffic!

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Do you have any tips on driving traffic to old blog posts??